International sports brand, Nike, has launched a campaign in support of popular South African athelete, Caster Semenya.
A double page advert campaign was published in national newspapers like The Sowetan.
The campaign, which is titled ‘Everybody has a right to run’ is accompanied by a picture of Caster running with the caption:
‘How good can a woman be until she’s too good to be a woman’?
I am Mokgadi Caster Semenya.
I am a woman and I am fast.
I worked, I trained, I dedicated my entire life to running.
That’s what makes me good.
But apparently, too good for some.
So good that I am denied the right to run my race. Unless I take medication to change the body that I was born with.
So good that I’m left with no choice but to compete in a distance 6 times longer.
So good that my genitalia and DNA are scrutinized.
Why must womanwood fit within such narrow standards?
Being too good doesn’t make a woman any less of a woman.
It only challenges limitations of how good a woman can be.
Please see pictures of the campaign below.