Mr Price In Surprise Yuppiechef Acquisition

Listed retailer, Mr Price, yesterday announced the surprise acquisition of online kitchen retailer, Yuppiechef.

CEO, Mark Blair, said the market capitalisation of the new acquisition will be about 1% of the business.

Mr Price Group ‘s other businesses include Mr Price Home, Mr Price Sports, Sheet Street and Mr Price.

Yuppiechef will give Mr Price access to high income earners and will boost its online business.

Yuppiechef was founded in 2006 by Andrew Smith and Shane Dryden in Cape Town.

Please read the full story in today’s Business Report – 16 March 2021.