A clout is the capacity to influence other people in relation to the number of people who follow you on social media. Big brands are interested in working with people who are able to influence millions of people at once.
At number ten there is YouTuber and make-up artist Mihlali Ndamase. She is working with several beauty brands. Her capacity to influence is 17 percent. At number nine there is Zozibini Tunzi. She is a beauty pageant and the current Miss Universe. Her capacity to influence is 32 percent.
At number eight there is radio and television personality Lerato Kganyago. She once won Miss Soweto. Her capacity to influence is 33 percent. At number seven there is Thando Thebethe. She is an actress and radio Dj, her capacity to influence is 47 percent.
At number six there is actress and brand ambassador for Puma SA, Audi SA, and McDonald’s SA. She is Nomzamo Mbatha her capacity to influence is 53 percent. At number five is Pearl Thusi who is an actress having appeared in Queen Sono and Quantico, her capacity to influence is 66 percent.
At number four there is Boity Thulo who is an award winning singer-rapper and reality show star. Her capacity to influence is 67 percent. At number three is Minnie Dlamini who is an actress, avent host and television personality, her capacity to influence is 72 percent.
At number two there is businesswoman DJ Zinhle. She is Africa’s leading female Dj and her capacity to influence is 73 percent. At number one there is Bonang Matheba. She is a television and radio personality, host and business woman. Her capacity to influence is 88 percent.