TV presenter and rapper Boitumelo “Boity” Thulo has received backlash about the prices of her alcohol.
Following in the footsteps of other female celebrities who are already making their marks in the alcohol business such as Khanyi Mbau, Bonang Matheba, Kelly Khumalo, and DJ Zinhle, Boity recently announced her new alcohol business venture BT Signature.
Announcing her power move last month, she posted a picture of herself sipping on her BT Signature and a few pictures of the beverage with a caption:
“We are our ancestors wildest dreams. Introducing the new kid on the block #BTSignature. Get yourself a bottle of BT Signature at all. it’s peachy, it’s sparkling, it’s oh so tasty, and we’ve got a nan alcoholic version too for the next four days.
“What a time to be alive! I am so honored to introduce you to y’all, my new baby! Introducing our new favorite drink. #BTSignature is about to bring peach fun to every occasion. And it’s brought to you by yours truly,” she added.
However, tweeps were shocked to learn the prices ofher products and quickly called her out. Her 24 pack is R600.
@Huupo tweeted: “Boity called us unemployed roaches and now she expects us to buy a 24 pack of nonalcoholic drinks ka 600? Lmao what kind of drugs do these celebrities smoke?”
@Youtuber Nomaswazi tweeted: “Boity’s one is coming off a bit weird. She’s outpriced herself from her competitors and is selling BT at Shoprite which isn’t for premium consumers.”
Clearly am not the target market for this Boity alcohol…12 pack for R600 it remind me of the take it or leave it period during hard lockdown.