Prominent South African personality Dineo Langa and liquor brand The Glenlivet have issued public apologies following widespread backlash over their Women’s Month promotional campaign. The advert drew significant criticism from the public, who accused it of commercialising the legacy of the 1956 Women’s March and being tone-deaf to the struggles faced by women in South Africa.
The campaign, which featured Langa, was quickly pulled after a torrent of negative comments flooded social media platforms. Critics highlighted the perceived insensitivity of using a historic and meaningful event like the Women’s March to promote an alcoholic beverage, especially during a month dedicated to celebrating women’s achievements and addressing ongoing challenges.
Key Players Involved
- Dineo Langa: South African celebrity featured in the controversial advertisement.
- The Glenlivet: Liquor brand behind the Women’s Month campaign.
- South African Public/Social Media Users: Initiated the backlash and criticism against the advert.
- ANC (African National Congress): Reportedly slammed the ad, calling it ‘not marketing props’.
Event Timeline
- Saturday, August 29, 2026: The Women’s Month promotional campaign featuring Dineo Langa for The Glenlivet garners significant public backlash.
- Sunday, August 30, 2026: Dineo Langa and The Glenlivet issue public apologies and pull the controversial campaign.
