- South African Olympian Lythe Pillay has secured a high-profile endorsement deal with Swiss sportswear brand On.
- On announced the addition of the 2024 400m national champion to its global athlete roster today.
- Pillay celebrated the partnership by winning the senior men’s 400m title at the CGA track and field championships on March 14, wearing On spikes.
- The deal is seen as a key step in On’s mission to grow its roster of elite sprinters in Africa.
The partnership between Lythe Pillay and On highlights the growing global interest in African athletic talent. Pillay, a two-time Olympian and 2022 World U20 champion, embodies the ambition and underdog spirit that brands like On are keen to align with. His recent victory at the CGA track and field championships, where he ran the second-fastest time of his career, underscored the immediate impact of this new collaboration. The deal signifies more than just a sponsorship; it represents a strategic move by On to tap into South Africa’s rich sprinting heritage and expand its presence across the continent.
Pillay expressed excitement about the collaboration, citing a strong alignment with the brand’s vision and values. Such endorsement deals provide crucial financial support and access to cutting-edge equipment for athletes, enabling them to focus on training and competition at the highest level. For On, partnering with a rising star like Pillay offers significant brand visibility and credibility within the competitive sportswear market, particularly in a region with a burgeoning sports scene.
Timeline
- Earlier today (March 18): On officially announced Lythe Pillay joining its global athlete roster.
- March 14, 2026: Pillay won the senior men’s 400m title at the CGA track and field championships, wearing On spikes.
Key Players
- Lythe Pillay: South African Olympian and 400m national champion.
- On: Swiss sportswear brand.
- Silja Mühlebach: On’s athlete manager.
