- South African singer Naledi Aphiwe has reportedly lost a R5 million endorsement deal with candy brand Stumbo.
- The collapse of the deal follows the resurfacing of controversial social media comments made by the singer.
- Naledi Aphiwe allegedly compared her ex-boyfriend’s new girlfriend to Shein and made body-shaming comments.
- The singer broke her silence, suggesting an attempt to sabotage her career.
Naledi Aphiwe, a rising star known for her viral music releases, was reportedly on the cusp of securing a significant endorsement with Stumbo, which included a major advertising campaign. However, the deal reportedly fell through after past social media posts, particularly comments about her ex-boyfriend and his new partner, recirculated online, drawing widespread criticism. The incident underscores the intense scrutiny public figures face and the enduring impact of their digital footprint.
The controversy has ignited discussions online regarding public figures’ responsibility on social media and the pressures that accompany rapid fame. While some have criticized Aphiwe’s past remarks, others have voiced concern for the singer’s well-being amidst the public backlash, urging her to seek support during this difficult period. Neither Aphiwe nor the Stumbo brand has officially confirmed the specific details of the alleged endorsement.
Timeline
- 2026-03-14 10:47 PM UTC (approx): Social media continues to buzz with reactions to Naledi Aphiwe’s statement and the unfolding endorsement deal saga.
- 2026-03-13: Naledi Aphiwe responds to reports of her lost R5 million endorsement deal, citing potential sabotage.
- Prior to March 13: Past controversial social media comments by Naledi Aphiwe resurface online.
Key Players
- Naledi Aphiwe: South African singer whose endorsement deal is reportedly lost.
- Stumbo: Candy brand reportedly involved in the R5 million endorsement deal.
- Social Media Users: Criticized Aphiwe’s past comments and reacted to the ongoing controversy.
- Mawelele: Naledi Aphiwe’s ex-boyfriend, mentioned in her controversial posts.
