Chicken Licken Anthem Goes Viral in SA

• Chicken Licken’s new anthem, part of their #SoulFood2TheWorld campaign, has gone viral across South Africa with over 2.3 million views.
• The music video, which showcases South Africa’s soul, launched across social media platforms and YouTube on December 15, 2025.
• The anthem is expected to run as Chicken Licken’s brand advertisement for a full year, with 60-second and 45-second television commercials airing throughout December.
• The campaign has seen thousands of South Africans participate, sharing in R20 million worth of instant prizes.

The success of the Chicken Licken anthem highlights the brand’s ability to connect with South Africans through music and cultural resonance. The song’s virality is a testament to its powerful message of national unity and pride, resonating deeply with audiences across various digital and traditional media channels. This innovative marketing strategy reinforces the brand’s presence during the festive season.

The #SoulFood2TheWorld competition, which spurred the anthem’s creation, has been a significant engagement driver. The anticipation for the announcement of the ‘Ultimate Soulfluencer’ further contributes to the campaign’s ongoing momentum and public interest.

Timeline

• **December 25, 2025 (Ongoing):** The Chicken Licken anthem continues to trend virally on social media and digital platforms.
• **December 15, 2025:** Music video for the Chicken Licken anthem officially launches.

Key Players

• **Chicken Licken:** Fast-food brand behind the viral anthem and campaign.
• **South African Public:** Engaged viewers and participants in the #SoulFood2TheWorld campaign.
• **Good Things Guy:** Reporting on the viral success of the anthem.