- Hennessy has launched its 2025 ‘Made for More’ campaign, featuring GRAMMY® Award-winning artist Tems as its new Global Brand Ambassador.
- The campaign celebrates African cultural pride and creativity, with appearances by South African Amapiano pioneer Kabza De Small.
- The cinematic exploration spotlights African voices, spaces, and collectives shaping the continent’s creative spirit.
- This initiative follows Hennessy’s support for Tems’s ‘Leading Vibe Initiative’, promoting inclusivity for African women in music.
Luxury cognac brand Hennessy has unveiled its highly anticipated 2025 ‘Made for More’ campaign, a vibrant homage to African creativity and togetherness, just hours ago. The campaign proudly introduces Nigerian superstar Tems as its new Global Brand Ambassador, a move that solidifies her international influence following her GRAMMY® Award win. The visually stunning campaign also features South Africa’s very own Amapiano king, Kabza De Small, alongside other dynamic talents, creating a powerful narrative of cultural pride and global impact.
The ‘Made for More’ campaign extends beyond mere product promotion, aiming to shine a light on the rich and diverse cultural landscape of Africa. It builds on the success of its inaugural chapter by showcasing the continent’s evolving creative energy in music, style, and storytelling. Hennessy’s collaboration with Tems also aligns with its recent support for her ‘Leading Vibe Initiative’, which champions the next generation of African women in music and advocates for greater inclusivity within the industry. This launch is expected to generate significant buzz across social media and entertainment platforms.
Timeline
- **Less than 4 hours ago:** Hennessy’s ‘Made for More’ campaign officially launches with Tems and Kabza De Small.
- **Less than 3 hours ago:** Campaign videos and promotional materials begin circulating widely online.
- **Less than 2 hours ago:** Social media reacts enthusiastically to Tems’s new ambassadorial role and Kabza De Small’s feature.
- **Earlier this month:** Hennessy announced support for Tems’s ‘Leading Vibe Initiative’.
Key Players
- **Tems:** GRAMMY® Award-winning Nigerian artist and Hennessy Global Brand Ambassador.
- **Kabza De Small:** South African Amapiano pioneer featured in the campaign.
- **Hennessy:** Luxury cognac brand behind the ‘Made for More’ campaign.
- **INNOSS’B & Maglera Doe Boy:** Other African talents featured.
